When my wife and I travel to Arizona (which we love to do) we have certain routines we stick to. While our airline will vary depending on the best possible price, we always rent our vehicles from National Car Rental. I have a contact there who always takes fantastic care of us from the reservation all the way through our return. In fact, he usually makes sure our vehicles are pulled forward and waiting for us when we arrive and expedites our check-in process. There are certain benefits from knowing someone and being a consistent customer.
We all like to receive benefits whether it’s a perk from our employment, privileges from club membership, or other positive results from our relationships. I think most of us look through this lens of personal fulfillment to make decisions about relationships, opportunities, and where we invest our energy. Before we engage in something we usually want to know how it will personally benefit us.
What if we shifted our perspective on this idea and spent the same amount of energy determining how we beneficial we are to other people? How much richer would our personal relationships be if we asked two questions: Am I adding benefit to the people around me? Are others enriched by my presence? I believe this focus will not only strengthen our key relationships, but will radically transform the way we view our community. Actively looking for ways to help other people adds value to all of us.
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