Wednesday, September 18, 2013

Now What?

Gaining someones attention is not guaranteed to be an easy task. Whether it's your family, friends, colleagues, or people in your community, this commodity is precious and you don't want to waste it once you have it. Businesses, leaders, marketers and politicians expend ridiculous amounts of energy simply trying to gain the attention of their customers, followers, consumers, and constituents. Sadly, once that focus is directed so many of them have nothing of value to say. It certainly seems like an incredible amount of energy invested that produces zero actual gain.  

Getting their attention is the first part of the equation. Make sure you have something of value to offer once they're listening or you'll have to work twice as hard to get them next time.

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