Tuesday, August 26, 2014

Personal Return

What's in it for me? 

No matter what we are offering to people they want to know the answer to this question. If we expect people to make an investment in a relationship, to be part of a church, or to purchase something from a local business, they want to make sure it brings some level of personal reward. If we believe there is personally redeemable value in the next step we are more willing to take it. If we don't see how it brings us benefit we will walk away or refuse to engage.

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